Brand building for small law firms:
Key strategies for success

As an attorney, you already have ideas about how you want legal consumers to perceive you and your firm. The key to turning those visions into a reality starts with building your brand. Legal branding requires taking time to define your firm’s attributes, including what makes your firm stand out from competitors in your area and helping consumers learn what it’s like to work with you.

For busy attorneys, branding may seem like uncharted territory. But in a world where impressions are lightning-fast and legal consumers are quick to judge, developing your firm’s brand allows you to build trust and solidify connections with potential clients.

In this guide, we’ll explore:

• The three-step process of brand building
• Examples of standout words and messages that describe and reinforce your brand
• Using digital marketing channels to meet legal consumers where they are