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Browse marketing resources and fundamentals

You can’t afford to waste money on marketing and client acquisition that doesn’t deliver. Ensure your marketing works as hard as you do with our free collection of resources.

Featured blog post

3 effective online review strategies for law firms

Attract new clients to your law firm by leveraging the power of online reviews and strategically responding to them.

Featured Guide

Legal marketing basics

Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

Featured white paper

10+ years of progress: Digital marketing lessons for small law firms and solo attorneys

Legal consumers have changed – what your firm must do to change with them

Featured report

Understanding and capturing personal injury clients

Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

Featured blog post

3 effective online review strategies for law firms

Attract new clients to your law firm by leveraging the power of online reviews and strategically responding to them.

Featured Guide

Legal marketing basics

Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

Featured white paper

10+ years of progress: Digital marketing lessons for small law firms and solo attorneys

Legal consumers have changed – what your firm must do to change with them

Featured report

Understanding and capturing personal injury clients

Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

The Lawyer Marketing Blog

  • How to Optimize Your FindLaw Directory Profile: Top 3 Data-Driven Tactics

    Learn how to optimize your FindLaw.com directory profile to boost visibility, attract more clients, and improve your law firm’s search ranking. Discover proven strategies for profile completeness, freshness, reviews, and multi-directory presence for greater opportunities.

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  • Why lawyers should consider credit card payments

    Learn why accepting credit card payments can improve your law firm's client experience, cash flow, and profitability.

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  • Actionable content strategies for law firms

    FindLaw experts answer webcast questions about how small law firms can increase online visibility and win over prospective legal consumers.

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Guides

  • How to get clients as a lawyer 101

    Learn how clients address their legal needs, along with the effective marketing practices your firm needs.

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  • How attorneys make good first impressions

    Learn strategies and actionable advice that will help you make the best first impression online.

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  • Legal marketing using blogs, SEO, social media, and video | Guide

    Learn how to leverage a comprehensive digital marketing strategy to attract today’s legal consumers.

    Download

White papers

  • Online Legal Directory Profiles’ Impact on Search Visibility

    A prominent theme from the November 2024 Core Update is the advancement of personalization in search. Google has been steadily progressing towards offering more personalized search experiences...

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  • Modeling Google’s Search Engine with Einstein’s General Relativity Gravity Equations

    Google's search click metric tracks when a user searches for a query and clicks on a website or webpage listed on a Google search engine results page (SERP), directing the user to that site. In Google Search Console and Google Ads...

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  • Google's Shift in Personalization with the November 2024 Core Update

    A prominent theme from the November 2024 Core Update is the advancement of personalization in search. Google has been steadily progressing towards offering more personalized search experiences...

    Download

Studies and reports

  • How personal injury clients find attorneys | Report

    Learn the challenges personal injury clients face and how to capture them with empathy and trust in your marketing efforts.

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  • How family law clients find attorneys | Report

    Learn the defining traits of family law clients and how to attract them with empathy and trust in your marketing efforts.

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  • What safer roads mean for personal injury firms

    Safer roads and safer cars are obviously good for society. But what do they mean for personal injury lawyers who specialize in car accidents?

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